Technical articles.

New High-End DSLR with revolutionary True Focus. The revolutionary new True Focus technology helps solve one of the most lingering challenges that faces serious photographers today, true, accurate focusing throughout the image.

The new user interface in Phocus 2.0 drastically reduces the learning curve for high-end imaging. The average photographer will be up to speed in less than 30 minutes. Functionality has not been lowered, however, with Phocus 2.0 matching or bettering the speed, functions, and usability found in Lightroom, Aperture, and Capture One.

What makes a fine lens? Read about the Hasselblad modern lens design in this article and see how a great 20th century lens design makes for a fine lens even today. What are the differences between the C-type and HC/HCD-lenses, and how do comparable lenses compete head-to-head?

The lens is the first – and perhaps most important – step in the technical side of the photographic process.

The HCD 28mm lens in the H series represents Hasselblad’s full entry into extreme wide-angle photography. See an in-depth review of the results.

Working with CGI, the High Dynamic Range Imaging (HDRI) is designed to show all the tonal values in a picture, from the brightest lights to the darkest shadows.

Hasselblad’s exclusive multi-shot products, the H3DII-39MS and the CF-39-MS digital back use the latest in technology to achieve superior resolution, detail, and color. Check out what this does to art reproduction and high-end product shooting.

In the age of mega-pixels and color spaces we often take the basic components of camera technology for granted. See the extra benefits available when working with a central shutter camera.

Do Medium Format DSLR cameras deliver extra value compared to 35mm DSLR? Check out the basics in this article.

The lens is the first, and perhaps most important, step in the technical side of the photographic process. Hasselblad’s extensive lens line includes a ton of great options - and the new superstar lens isn’t even a real lens: The HTS 1.5 adapter makes it possible for tilt and shift with 5 lenses. Read the full story here.